But searchers aren’t going to know that without reading it, so you should try to showcase it as obviously as you can on the page. There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist.
Beyond the content itself, on-page factors signal a page’s relevance and quality. The website architecture, including site speed, mobile-friendliness, and URL structures, impacts on-page SEO. As Google improves, it gets even better at understanding what users are searching for and how to meet their needs. This means you have to ensure your content is up to snuff to beat the competition. Showing Expertise, Authoritativeness, and Trustworthiness (or EAT), optimizing BHS Links your title tags, and writing good copy are all elements of good on-page SEO. You have to strategize about how all those elements work together– and how to make sure they work for people as well as search engines.
Types of meta tags
- Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about.
- Known for its robust backlink analysis, Ahrefs also provides keyword tracking, content analysis, and competitive insights, supporting both on-page and off-page SEO strategies.
- Search engines use automated bots called “crawlers” or “spiders” to scan websites.
- Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies.
By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update. After the Hummingbird update in 2013, Google was able to do a much better job at matching search queries to more relevant results. The Hummingbird update helped Google in understanding search context and intent. The days of bombarding a page with your target keyword(s) are over. Sure, in the past you could easily stuff a page with your target keyword and get away with it by appearing on the first page of the SERPs.
Excessive Keyword Usage is the Key to Good SEO
Check out how the enhancement of HTML structure, loading speed, and other elements led to 500% growth in car buying services in our Google Update traffic recovering case. You can’t control the implementation of your SEO marketing strategy without clearly set expectations. Luckily, using the information you’ve already collected, you can define the goals and KPIs, which will help you measure the results of your efforts. But what should you consider while planning your site’s journey through the deep search engine jungles? In our guide, we’ll explain the importance of an SEO strategy and outline its main elements. We’ll review each stage of the planning process, highlighting the most important things to consider.
Define the Potential: Make a Keyword Research
If you’ve been in search of a solution for organizing and tracking the various on-page SEO elements, you’re in luck. If your site loads slowly or haphazardly, it’s likely your visitors aren’t going to stick around — and Google knows that. Structured markup, or structured data, is the process of “marking up” your website source code to make it easier for Google to find and understand different elements of your content. Titles tell both visitors and search engines what they can find on the corresponding pages.
